In Houston, it takes a lot to upstage world-course brisket, sausage, and other smoked goods. But last year, what arguably stole the exhibit at the 90th once-a-year World’s Championship Bar-B-Que Contest was not a fatty, marbled brisket or beautifully smoked sausage — it was a tent.
“Tent” possibly is a misnomer. The completely stunning Cotton ‘Q Club Cookoff location staged by title sponsor Cotton Holdings, Inc. redefined cowboy stylish and became a media and regional sensation.
Cotton CEO (and accurate Houston cowboy) Pete Bell and his rock star internet marketing/occasion guru Zinat Ahmed (who made the tent) spared no price, putting an sophisticated western location that sported a posh, equestrian theme and spanned practically 9,000 sq. ft. Seven-foot shimmering horses, hundreds of roses, a tufted bar, plaid flooring, and navy blie drapes introduced an NYC Polo Bar vibe to the the Cookoff.
Even bigger, far better, and Breggy
Would seem tricky to top — but Ahmed and the Cotton workforce have accomplished just that this 12 months. The wooden-paneled tent with crystal-and-antler chandeliers now boasts an extra 1,150 sq. ft of house, building the “tent” now a total 10,292 sq. feet, together with 6,212 sq. feet of tented room. Apropos, as the tent will see extra than 2,000 Bar-B-Que attendees from Thursday, February 23 by way of Saturday, February 25.
Virtually thousands of consistently refreshed, long-stem red roses bloom in vases everywhere, building a Tournament of Roses. “My vision was to have the Kentucky Derby in a tent,” Ahmed explained to us Wednesday, February 22 as we toured the tent. Mission achieved, without a doubt.
The 50-foot wood bar now is joined by smaller sized bars serving up signature spirits from Dripping Springs distillery. As for bites, Cotton joined forces with Houston Astros superstar Alex Bregman and his Breggy Bomb merchandise, which includes Breggy Bomb Original BBQ Sauce, sustainably elevated R-C Ranch steaks seasoned with Breggy Bomb El Jefe Seasoning, and even Bregman-autographed koozies for attendees.
All hat, all fashion
A different MVP partnership incorporates milliner Teressa Foglia Cotton brass and VIPs will activity custom made, 1-of-a-kind felt and straw hats designed by the famous Foglia.
Cotton will also host a Grammy-Award-nominated place act as enjoyment one particular wonders how the firm will leading final year’s performers, the handsome place crooners, Midland.
The greatest rodeo IYKYK
In potentially in Cookoff heritage, this tent will boast its individual speakeasy — one that requirements its very own specially sanctioned vital for obtain. The Golden Pony is a posh, fully air conditioned escape that Ahmed describes as “disco cowgirl fulfills whiskey place.”
Here, on-topic accoutrements incude gold pony door tits, taxidermed animal mounts (like the types in the main tent), disco balls, quirky art. Luxe spirit Casa Del Sol will serve as the VIP room’s exceptional tequila.
For all those blessed plenty of to make it in, do not neglect to snap a pic with the superb golden pony — a terrific way to seize a evening of horsin’ about.
Kudos to Cotton Holdings for topping what appeared extremely hard to top, and proving that listed here in Houston, even larger is normally better.