Senia Founders Share How Commenced Their Sustainable Jewelry Brand name

Gina (L) and Christina (R) Senia. Courtesy of Senia

When Christina Senia was graduating from higher education in 2016 as a Mechanical Engineer major, she experienced been seeking through her higher education ring catalog and seen the lack of options available for women of all ages. “I researched the heritage and observed out that graduation rings ended up invented by guys and for males just before females could go to university,” Senia tells GRAZIA United states of america. “Interestingly plenty of, I observed out that truly far more women than guys graduate from university now.”

This influenced her to acquire matters into her have palms and generate her personal university ring. Christina used the exact software program she was making use of in her engineering lab to make the structure, which was a stacked model ring with roman numerals, now called “The Halo Ring.” Shortly ample, pals wanted their own “Halo,” and what started as just generating a couple rings for close friends, eventually turned into so substantially a lot more.

In 2018, Christina met a girl at a get together who cherished her one of a kind, one particular-of-a-kind college ring. “I identified out that this lady came from Vince and is now the president of Zimmerman and I was like, ‘Well, okay, if she states so, we received to do it,’” Christina recollects.

With desire for products rolling in, Christina knew she experienced to deliver in somebody to enable her, and who better than her sister, Gina Senia. Gina graduated college in 2021 as a small business key and like Christina, was passionate about generating significant, lovely jewellery that was sustainable and size inclusive.

Alongside one another, the Senia sisters made a decision to produce their have sustainable jewellery brand, Senia, which launched in 2020. Gina is effective on the company side of Senia, serving to with the fiscal part, and weighing on in the artistic pieces also.

In addition to commemorative rings, the brand results in other have to-have parts, like the infinity earrings that can be worn 50 methods, and the total product or service featuring contains objects that are intended to be stylish, useful, and accessible. 

 

 

 

Courtesy of Senia

But it was not all a walk in the park. “I was knocking on doors in the diamond district — no one needed to operate with us. Since I’m an engineer, I experienced this whole eyesight of producing almost everything purposeful and modular, which is a ton of added operate,” Christina points out. 

Launching in the pandemic also was not straightforward. “We turned to information from individuals in the business and similar industries, and quite significantly all people encouraged us to not start at that time, but we did it anyways.” Gina claims. “I believe it was virtually a blessing in disguise, because there was so a great deal that we had to offer with upfront thanks to transport delays and just the full globe staying shut down.”

The Senia sisters assumed they would only be selling the signet rings as graduation or school rings. “A lot of folks ended up obtaining them for anniversaries, birthdays, commemorating dropped loved ones, just things in normal that the pandemic stole from us,” Christina shares.

One particular of their ideal marketing items, the “Infinity Earrings” were motivated by pure advantage. “I was packing for a weekend excursion, and I was seeking at my jewellery box. It was a mess,” Christina remembers. She questioned herself why all her earrings were combinations of circles. “I just wanted to make a person set I can don a million techniques. I really don’t want to be concerned about it any longer.”

The ease and performance of the “Infinity Earrings” proved to be a intelligent merchandise. “We sold people out in 24 hrs. I couldn’t believe that the response,” Christina states. 

Alongside with Senia’s multipurpose styles, a main concentration of the brand name is to be dimensions inclusive, providing sizes ranging from 4 to 12, although the manufacturer can also make a ring in any dimensions. 

Along with inclusivity, sustainability is also at the forefront of Senia. “I understood how soiled the field is,” Christina suggests. “There’s no authentic regard for sustainability. But a person thing that’s fantastic about jewelry in basic is it is a sustainable products at its core. It is intended to very last permanently.”

“I usually try to make new from existing,” Christina carries on. “I have two matters in my regulate, the materials I use and the design and style.” Christina decided she can do her component by creating and sourcing far more sustainably as a result of recycled metals, even though creating jewelry that is ready to be styled numerous different methods, building it glimpse new each individual time. 

Gina adds, “Senia is centered on what the shopper would like. Christina actually tries to cater to them. I consider the relationship between Christina and the consumer is super strong. She is usually seeking feedback on what they want to see up coming, and what they really feel like they’re lacking in their closet.”

New collections from Senia will fall in the upcoming months. Later on this summer season, the brand will be accessible to store on revolve.com.

Katheleen Knopf

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