Riddle’s finds new household in FD | News, Sports, Work



-Messenger photograph by Chad Thompson

Michelle Dorage, Riddle’s Jewelry Fort Dodge shop supervisor, poses at the new retail outlet.


At Riddle’s Jewellery in Fort Dodge, Michelle Dorage is aware of she’s not just advertising a buyer a piece of items. She is encouraging them build a memory.

“Every client you are creating a memory for them,” claimed Dorage, the retail outlet manager. “A particular memory for them. It’s fulfilling to make another person joyful each and every day. We make reminiscences, we really do not just market jewellery.”

Dorage hopes that the store’s new site will make that process much easier.

Riddle’s formally opened its doorways at 406 S. 25th St. on Jan. 24. Prior to that, the retail outlet experienced been found at Crossroads Shopping mall for the earlier various many years.

“It’s additional visible,” said Dorage, a Fort Dodge native. “The retail outlet has tons of windows. It is pleasant and dazzling, and it is not as far for prospects to stroll.”

She included, “The retailer is just wonderful. It’s a gorgeous brand name new retailer.”

With around 2,000 sq. footage, the new store delivers a more substantial range of diamond and gemstone jewellery and expanded restore services.

The new area is located throughout Fifth Avenue South from Walgreens. It encompasses the place previously held by Wells Fargo.

To rejoice the improve, Riddle’s is possessing a month-long grand opening, which started off Feb. 19 and goes by March 19.

Some specific activities on March 19 will be introduced at a later on time, Dorage mentioned.

On top of that, there is a sign up-to-acquire $500 gift card that will be supplied away in-retailer.

“Anyone can end in and register to gain,” Dorage stated. “Stop in and see the shop.”

In addition to offering jewellery, Riddle’s also remounts present jewelry.

“We personalized make jewellery and we fix jewellery,” Dorage mentioned. “We have our personal goldsmith in keep. Our products stay listed here instead than owning to be sent out. Our conversation with people today sets us aside but acquiring a goldsmith onsite is a large factor for customers. They want to know their jewellery is secure and will not get misplaced. We do no cost jewelry cleansing and inspections each and every working day with no appointment needed.”

Dorage claimed Riddle’s is the only keep in the city that sells Pandora jewellery.

“Pandora is bracelets and you buy charms to place on the bracelet,” she mentioned. “It’s an intercontinental manufacturer.”

Riddle’s Jewelry was released 1959 by Jesse Riddle. It started with a single store and is continue to household-owned and operated by the Riddle family.

Dorage, who was used by Younkers for practically 30 many years, has worked for Riddle’s for 4 a long time. She reported the simple fact that the organization is family members-owned was a additionally.

“They are quite personable,” she reported. “They take a look at every single shop individually and the managers and associates. They are quite associated. It’s a beneficial environment. A content area to be.”

Presently 5 persons are employed at the Fort Dodge retail outlet.

Vacations this kind of as Christmas and Valentine’s Working day are some of the far more preferred instances at the store. September is yet another fast paced month of the yr.

“We ordinarily have an anniversary sale,” Dorage stated.

Dorage enjoys becoming portion of the Fort Dodge group.

“That’s what is enjoyable is to uncover the ideal present for that exclusive anyone and aid make a memory that they will bear in mind without end,” she stated “You create associations with people. You get to know your buyers by title and their taste in jewellery and get to know their record.”

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Katheleen Knopf

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