Redesigned Guerlain boutique reopens at The Breakers Palm Beach

The Breakers and luxury French cosmetics and perfume brand Guerlain marked 25 years of partnership with a redesigned boutique.

The store’s new look is designed to immerse guests in Guerlain’s history and experience, while also showcasing the brand’s range of cosmetics and fragrances. Among the many iconic names associated with Guerlain is its L’Art & La Matiere collection, featuring 21 fragrances created with high-end ingredients that come in customizable bottles, with choice of cap plate, cord and seal, plus engraving.

“The esteemed French beauty brand is among the most renowned in the world, operating only a handful of storefronts in the United States, including ours at The Breakers,” said John Zoller, senior vice president of retail operations for The Breakers. “The new Haute Parfumerie offers guests and island residents a truly special experience.”

The store, which reopened Nov. 3, received a visit last month from Thierry Wasser, Guerlain’s master perfumer. He was handed the reins by Jean Paul Guerlain in 2008 after joining the company in 2007.

Guerlain's L'Art & La Matire Fragrance collection is on display at the store inside The Breakers.

The company has a storied legacy, including its notable standing as the inventor of lipstick. “We have been inventing beauty since 1828,” Wasser said.

He spends about 35% of each year traveling the world, maintaining the relationships that have made Guerlain a leading name in cosmetics. The company stands out from its competitors in that it manufactures all of its products instead of contracting that work to a third party, Wasser said.

Katheleen Knopf

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