MarketInk: Rachel Kay Sells Boutique PR Firm to New York Firm in ‘Match Made in Heaven’

Rachel Kay
Rachel Kay

Community relations agency operator Rachel Kay, who established Solana Seaside-dependent RKPR in 2007, had been taking into consideration advertising her small business for the previous few of several years.

“Any smaller small business proprietor appreciates that the larger sized you mature the extra administrative hurdles you tend to facial area and which is actually prohibitive to advancement,” Kay advised Occasions of San Diego. “We’ve experienced a quantity of inquiries from opportunity buyers for two many years, but did not actively current market the firm until eventually about a yr back.”

Just lately, Kay agreed to market to Finn Associates, a world independent marketing and communications agency dependent in New York Metropolis. Economic terms of the offer were not disclosed.

RKRP, with a second business in New York City, will now be called Rachel Kay Community Relations, a Finn Companions business. No layoffs or alterations to RKPR’s leadership ended up declared. Kay will be part of Finn as managing lover and turn into aspect of the agency’s World Customer Follow management staff.

RKPR’s 19 workers will be part of Finn’s West Coast functions, now with an expanded staff members of 165, said Kay. Finn’s West Coastline footprint contains offices in Seattle, Portland, Vancouver, San Francisco, Los Angeles, Orange County and now San Diego.

Other Finn offices are in Atlanta, Bangalore, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Guam, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Manila, Mumbai, Munich, Nashville, Paris, Shanghai, Singapore and Washington D.C. Total, Finn has a lot more than 1,300 employees in 33 offices throughout the world.

“I experienced a superb 15-yr journey making this enterprise,” stated Kay, “but when I started to imagine the long term, I understood that the additional sources we could faucet into by joining a significant company, for our clients and for our staff members, would enable to ignite a additional speedy progress. A larger sized company like Finn Partners gives a lot of advantages that are eye-catching to likely clients and to workers, which was fascinating to me.”

RKPR, viewed as a boutique agency, specializes in strategic, built-in communications for food items and beverage brands.

Latest RKPR consumers involve Straightforward Mills, NotCo, Koe Natural and organic Kombucha, Forager Project, Brazi Bites, Elmhurst 1925, State Archer Provisions, Bubbies Ice Cream, Catalina Crunch and Tofurky.

Finn’s foodstuff and beverage customers include Bolthouse Farms, Filippo Berio, Jack Daniel’s, United states Pears, Northwest Cherries, Berry Bros. & Rudd and The World’s 50 Ideal Dining establishments.

Finn Partners has developed from about $24 million in yearly fees to approximately $170 million in service fees more than the earlier 10 many years, a assertion claimed. In accordance to PR Week’s Company Company Report 2022, Finn Partners posted 49 percent progress very last year to $162.2 million, expanding at around the very same price in the U.S. to $135.7 million.

Finn’s growth has been thanks to acquisition, in accordance to PR Week, an market trade publication. Earlier this year, Finn acquired model strategy and artistic agency AHA. In 2021, Finn went on a shopping for spree, snapping up Irish built-in firm 360, boutique journey and hospitality agency Hawkins Global PR, Hawaii-centered Anthology Marketing and advertising Group, U.K.-primarily based InHealth Communications, tech-focused Barokas Communications, worldwide health and fitness-sector belief and information system Medika.Life and technology communication firm Company 1022.

“When I was released to Finn Associates, it felt like a match manufactured in heaven and checked-off all the bins, such as field status, an alignment in both equally values and function product and great chemistry,” stated Kay.

“I was keen to eliminate some of the back-workplace head aches associated with managing a business enterprise. But, this up coming chapter was much more fueled by my enthusiasm and desire to aim on carrying out remarkable operate with additional smart people in a more substantial way. If I hadn’t located the right associate, I would not have moved forward.

“Honestly, when I achieved the Finn Associates workforce, I realized I wasn’t going to discover a improved fit, so the timing produced feeling to move forward. You seriously need to use gut intuition when you make this kind of decision. My intestine stated this is the ideal time with the ideal team.”

Rick Gould of Gould + Companions, a New York-based mostly company administration guide, represented RKPR and served facilitate the transaction. “(Rick) understood Peter Finn perfectly and produced the introduction, reported Kay. “It took Rick only a couple of months. Our organization was incredibly attractive due to the fact of our customer roster and profitability.”

“RKPR is a single of the most highly regarded companies specializing in shopper packaged food stuff, beverage, and wellness manufacturers,” said Peter Finn, founding taking care of spouse and CEO, Finn Associates. “Building on the momentum of our promptly escalating World Consumer Apply, the firm provides deep packaged food items and beverage experience spanning set up leaders to disruptive food items and beverage innovators. With the addition of RKPR, our Worldwide Client Follow will have annual service fees of nearly $25 million, including it to the ranks of the largest Finn Partners tactics along with wellbeing, tech and travel.”

“We’re enthusiastic to welcome RKPR as the newest member of our World-wide Consumer Observe,” said Kyle Farnham, Finn World wide Purchaser Practice guide and handling spouse. “Our perform with foods and beverage brands is a core area of power, and the addition of RKPR will enable us to substantially develop our portfolio in this area. Their standing, skills and deep knowing on contemporary food stuff and beverage trends will enjoy a important part in the future wave of our growth.” 

“Building a small business implies leaving your consolation zone everyday and accelerating when you technique a pace bump,” reported Kay. “When I ventured out on my individual, I had no idea wherever the road would just take me, and this went much over and above my expectations.”

Alternative Methods Provides, Promotes Staff members

Alternative Procedures, a San Diego marketing and advertising company specializes in the restaurant and hospitality industries, has introduced Jennifer Ianni has been employed as a media relations manager and Sydney Costales has been promoted from media relations coordinator to a media relations manager.

Ianni, a indigenous San Diegan who grew up in Vista, was previously with Pacific Journal as an affiliate editor and taking care of editor. Her job working experience also incorporates operating as a social media manager for Aesthetic Manufacturer Advertising and marketing, publications coordinator for General Atomics and 6 a long time with the North County Instances newspaper.

Costales joined Choice Tactics a calendar year back. She has practical experience doing the job at PR businesses in New York Metropolis. She graduated with honors and a bachelor’s diploma in communications and internet marketing from Fordham University in New York.

Choice Strategies was launched by William Lopez in July 2000, who nowadays serves as CEO.

AmTrav Names Tim Hines as Chief Promoting Officer

San Diego-based mostly AmTrav, supplying a one-cease system for vacation, has named Tim Hines as main promoting officer.

The firm reported Hines will aim on building a marketing and advertising motor to support expansion efforts for AmTrav, a system utilised by a lot more than 1,000 businesses to ebook trips, discover discounts, set vacation insurance policies, control payments and fees and keep their travelers secure.

Hines is the writer of “The Internet marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer,” a 168-website page e book posted in March of this 12 months. He also is the podcast host of “The Marketing and advertising Starter.”

His occupation knowledge also features co-founding Curb Ninja, a mobile application that assisted city motobikers come across and share reliable parking places in San Francisco.

Gov. Newsom Touts Abortion Obtain in Billboard Advertisement Campaign

California Gov. Gavin Newsom’s gubernatorial reelection campaign is paying revenue on 18 billboards in seven other states to publicize accessibility to abortion services in the Golden Condition.

The states include things like South Dakota, Indiana, Michigan, Ohio, South Carolina, Oklahoma and Texas, wherever there are sizeable restrictions or bans on abortions. California is a single of the nation’s the very least-restrictive states when it arrives to abortion.

The promoting messages range. In Texas, the billboard displays a lady with her fingers chained guiding her back with the headline “Texas does not own your human body. You do.”

One more headline states “Need an abortion? California is prepared to aid,” followed by a site deal with,

In accordance to information experiences, the billboards value roughly $100,000, which is a fraction of Newsom’s California reelection war upper body of a lot more than $24 million.

Most elected officials in the targeted states did not remark for news stories about Newsom’s advert campaign, although South Dakota Gov. Kristi Noem tweeted, “Now that you have operate your billboards in SD, why really do not you get to perform cleaning up the human feces on the streets of your cities and turning the lights back on.”

In an interview with The Washington Article, Newsom explained, “I’m executing this for the reason that I’m privileged to be capable to do it. I’m accomplishing it mainly because the folks that assist my candidacy guidance this.”

Whilst the billboards consist of the tagline “Paid for by Newsom for California Governor 2022,” the advert campaign is an additional sign of Newsom’s probable run for the Democratic Get together nomination for President, political pundits are saying. 

Rick Griffin is a San Diego-based general public relations and internet marketing consultant. His MarketInk column appears weekly on Mondays in Moments of San Diego.

Katheleen Knopf

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