Lakeview’s Love, Charlie Boutique Aims To Offer Uplifting Shopping Experience For Women With Curated, Affordable Options

LAKEVIEW — When Megan Morrison was not sure of her conclusion to drop out of speech pathology college to go after her interest in trend, it was her grandfather, Charlie Arie, who reassured her.

“I would speak to him about it because I seriously didn’t know if it was the appropriate detail to do at the time, and he utilized to hug me in the driveway and say, ‘Don’t fear. You’ll have your very own keep sometime,’” Morrison claimed.

People dreams will come correct Saturday with the opening of Morrison’s to start with boutique, Really like, Charlie, 3352 N. Paulina St. The keep, named right after Morrison’s grandfather, pays tribute to Arie, who died in 2009. There are images of him placed all through the boutique.

“He and I had a actually distinctive romance, and while he’s no extended right here, I consider he’s seeing down and smiling to see me ultimately opening my very own retailer,” Morrison mentioned. “I named the shop right after him for the reason that I felt like this was his way of signing off to the dream.”

Credit: Provided
Like, Charlie delivers a large variety of women’s clothing and components at different rate factors.

Morrison obtained her get started in the trend field 25 many years in the past operating at a boutique in her hometown of Watseka, Illinois. She worked her way up through retail positions ahead of landing the part of director of sales and merchandising at Chicago’s Henry & Belle Quality Denim.

Morrison will continue on performing at Henry & Belle while controlling Appreciate, Charlie, she stated.

Like, Charlie specializes in women’s apparel, accessories and gifts with costs ranging from more reasonably priced to pricier things.

“I have sweaters that start off at $48 and cashmeres that go up to $248. I don’t want any one to stroll in and truly feel like they simply cannot come across something listed here,” Morrison explained.

Morrison explained she wished to produce a house for gals where they can come to feel cozy seeking on garments and depart with a little something they truly feel pleased in.

“A great deal of women of all ages are not relaxed shopping, and I want to make this an effortless, fulfilling knowledge for them,” Morrison reported. “I’ve presently gotten a textual content from a client with the nicest concept that claimed, ‘I have not been feeling great about my system recently, and every thing I bought in your keep has place a smile on my face.’

“That’s what I want.”

For now, Love, Charlie will be open 11 a.m.-6 p.m. Monday-Friday, 10 a.m.-6 p.m. Saturdays and 11 a.m.-5 p.m. Sundays. The store’s hrs will be adjusted after Morrison receives a sense of when men and women would like to do their buying, she claimed.

The store’s grand opening celebration begins 10 a.m. Saturday and will element 15 percent off all merchandise, as properly as assorted bites and drinks for individuals to get pleasure from.

Credit: Offered
Really like, Charli specializes in women’s clothing, equipment and items.

Jake Wittich is a Report for The united states corps member covering Lakeview, Lincoln Park and LGBTQ communities across the city for Block Club Chicago.

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