Worldwide clothes designer Clara Lago Rashidian is getting the trend marketplace by storm from her Key Biscayne homebase.
With retailers in Miami’s Wynwood district, Greece and Mexico, Rashidian’s Pitusa provides the hottest luxury fashion in women’s beachwear, sun attire, pajamas, kaftans and apparel. Pitusa has even caught the consideration of global celebs.
Columbian recording artist Shakira, retired tennis star Serena Williams and Colombian actress Sofía Vergara have been photographed putting on Rashidian’s Peruvian-inspired beachwear, vacation resort dress in & loungewear.
Williams was witnessed in “The Bachelorette” Tv set clearly show, Shakira has experienced Instagram posts demonstrating her in clothes from Pitusa, Vergara was observed donning a sundress when searching in Hollywood.
“It was really wild observing Shakira donning them,” stated Rashidian, 36. “It actually blew me absent and was such a boost of self confidence. Anyone with significant profiles sporting the model was nuts.”
Born in the United Kingdom, Rashidian moved to Crucial Biscayne to stay with her father and show up at university. She later on moved to Brickell, in which she started out her trend layout small business 12 many years in the past in her household, with the dollars loaned by her mothers and fathers.
Their financial commitment compensated off.
These days, Rashidian has retail suppliers in Miami, Mexico and Greece and she’s preparing to develop in Critical Biscayne and in other places.
To examination the market place in Crucial Biscayne, Rashidian held a effective sample sale previous week. “It was wild and complete mayhem,” she stated, noting that people had been filling multiple bins with her apparel.
The garments line demonstrates the Crucial Biscayne way of living,in which men and women love sandy beach locations and pool-aspect relaxation. “The accessories are all-inclusive with the beach locations,” she said.
Rashidian stated she was fresh new out of college when the 2008 housing and economic disaster struck. She realized that in spite of the economy, the marketplace for women’s beachwear was executing very well.
“Matters you can throw on – it is exciting and vibrant,” she recalled. “That’s what I wished to do.”
To get her brand name on the marketplace, Rashidian worked with national and intercontinental wholesale corporations and a good deal of distributors in London, Greece and Canada.
In the long run, she made the decision to open up brick-and-mortar shops to join with buyers on a a lot more personalized level.
Rashidian claimed the reaction has been “mega mad.”
Rashidian opened her to start with Pitusa keep in Wynwood, a Miami community that’s household to hip art galleries, retail merchants, antique shops, eclectic bars and artisanal eateries. She has a 10,000 square ft developing that involves a warehouse for the distribution of her apparel and business office spaces for her crew in Liberty City.
Sooner or later, she opened up a second retailer in Greece and a 3rd in Tulum, Mexico.
Rashidian lived in Key Biscayne on and off over the yrs, but made a decision to continue to be permanently when she was expecting with her second youngster. She has two sons, ages two and four.
“But I moved again to Crucial Biscayne when I was expecting … due to the fact Important Biscayne is a paradise for youngsters,” she said.
Rashidian, who was an actress in the United Kingdom, said she would enjoy to instruct drama at the Important Biscayne Community Centre – some thing she did just before her vogue structure business took off.
“I would like to commence training drama classes yet again to get associated and give again to the community,” she reported. “Correct now I will not have the time, but a single working day I will simply because I actually enjoyed that.”