How the statement jewelry manufacturer arrived to be

Even though it commenced as just a resourceful outlet, the pair observed what they had been producing wasn’t accessible wherever else. The duo loved the strategy of a statement piece, but uncovered that what was on the market place typically associated “costumey” shiny metallic or rhinestones.

“We wished a raw, organic, organic feeling piece that we could toss on with denims and a t-shirt or a dress and have it continue to be the ‘wow’ piece that could renovate your design and style,” White said.

Though at the seashore, White and Tugwell created a couple necklaces, which highlighted purely natural components like shells and wood beads strung on twine.

“We the two wore them all summer time and that is when people today started off inquiring us exactly where we bought them,” White spelled out. “We tied our strung beads on to a suede strap for comfort and ease and this turned the recognizable trademark of Twine & Twig.”

From there, two mothers advised Shop Today that “the ball started off rolling quick” for their fledgling small business.

“We had merchants achieving out and had to Google how to generate a ‘line sheet’,” Tugwell stated. “We hosted a person trunk display where by we invited close friends, who invited mates. We experienced no intention of turning our bead stringing into a small business. We ended up building items with the program of a one particular time trunk show – that night time we offered out of all 200 pieces.”

The demand was larger than the level at which the pair could make the necklaces.

“We were being two moms (with) five young ones amongst us who ended up building and generating even though our husbands watched the children and our mother did espresso runs,” White stated.

But the pair created it perform.

“We are now carried in around 250 suppliers and have observed Twine & Twig make it on some famous necks,” founder Elizabeth White instructed Store Today.

Given that 2013, White and Tugwell have grown the model to include wholesale accounts, an e-commerce website and a studio in Charlotte, North Carolina run by an all-female group.

“What we created was a thing completely exceptional and initial, which is what we credit rating to the swift demand that followed,” White stated of the brand rising.

How the brand presents back

Fortunately Tugwell’s daughter is Ok now, but the pair have not neglected how their enterprise undertaking started.

“Simply because of the way that Twine & Twig originated, with my daughter’s illness, normally our initial charitable act was to Make-A-Would like,” Tugwell said, incorporating they have due to the fact created solutions exactly where 100 p.c of proceeds go to charitable companies. In the previous, they have created items to advantage everything from environmental conservation to humanitarian outreach. “To date Twine & Twig has donated above $50,000 to a assortment of charities and companies.”

Twine & Twig layout method

The sisters explained to Store Right now that each and every piece of jewellery, which contains necklaces and bracelets, is one particular of a variety.

“From the coloration variations in the beads to the texture of the shells and suede we use, no two Twine & Twig parts are exactly the same,” Tugwell described.

Additional White, “We obtain inspiration for new collections from waves, trees, concert events, our young children messy paintings…you name it. Then we supply our beads from close to and much. The fun element is up coming, piles of beads and a ton of mess. We string, unstring, try out once again, end each other individuals…and then we have a necklace. When we sense like it’s a ‘go’ we have the women in our studio get started to copy, photograph, and established the products as are living on the web site.”

The brand’s signature structure — a suede strap — is handcrafted on every one piece of jewellery.

“The course of action is a labor of enjoy. It starts with obtaining our whole sized hides that are then hand lower down into individual suede straps,” Tugwell stated. “Our straps are then stitched and branded with our custom Twine & Twig logo. The branding instruments we use increase a really rustic handcrafted factor to every style.”

To see some of the brand’s bestsellers, scroll down below and to shop, go to Twine & Twig and use the promo code These days10 for 10% off.

Cowrie Collar #1

“Even however we have arrive up with twenty-moreover new variations of this design, everybody normally gravitates again to this vintage,” White reported. “It is the excellent statement piece that can be worn with denims and a tee shirt or a wedding robe. Jacquelyn wore it on her wedding day day!”

Combined Metallic Layer Necklace Set

“This set is most effective for men and women wanting for flexibility, for the reason that it has a assortment of steel varieties,” White shared. “It can be blended and matched with any items you currently have in your jewellery box.”

Stacked Classic- Desert

“This is the ideal neutral assertion,” White reported. “It is really usually a greatest seller in the slide and wintertime to spruce up your favourite black sweater.”


“We adore trios as presents for the gals in your existence,” White explained, including they make excellent stocking stuffers, Easter basket additions, or instructor items. “The most effective way to start a Twine & Twig stack assortment is with a trio set.”

For a lot more tales like this, look at out:

Subscribe to our Things We Love and A single Wonderful Come across newsletters, and download our Currently app to find discounts, buying ideas, spending plan-pleasant solution recommendations and additional!

Katheleen Knopf

Next Post

20 most popular Amazon fashion pieces with thousands of reviews

Mon Apr 25 , 2022
— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. The world of Amazon fashion is a big one—and a daunting one (so many sketchy photos! so many knock-offs!). But it doesn’t have to be. In fact, there are so many […]

You May Like