Fire doesn’t stop downtown Holly as holiday shopping destination

After a summer fire damaged historical buildings and the period architecture in the small village of Holly, Linda Stouffer is one of many business owners who worried the damage would crimp a usually robust shopping season.

Stouffer, who owns Battle Alley Coffee Co. and lives in the village, said the June fire in Holly was bad enough, but the idea that, months later, it could threaten the bottom line for downtown merchants over the holidays was just as worrisome.

“The restaurant (at Holly Hotel) brought in a lot of people … people would go shopping afterwards,” she said. However, the publicity from losing the historic buildings plus the promotion of a new film that used the hotel as its setting has brought new and old visitors to downtown Holly.

Fire doesn’t stop downtown Holly as holiday shopping destination

Merchants report a steady stream of customers, with store openings downtown since the fire.

The coffee shop, which is 115 feet away from where the fire broke out, has been seeing “steady business with shopping traffic increasing even more than last year,” said Kourtney Determan, a manager at Battle Alley Coffee Co. who was working Monday afternoon and during Holly’s 49th Dickens Festival.

Katheleen Knopf

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