Emerald Isle Boutique celebrates 40 years in business

LAS CRUCES – The Emerald Isle Boutique will celebrate its fortieth year in business in October. The boutique opened in 1981, with two sisters at the helm. Jeanette Smith and Louise Burchell started the business as a joint venture to fill a shopping void in the community. Originally offering a selection of lingerie, men’s & women’s loungewear, estate jewelry and antiques, the original goal of The Emerald Isle was to always offer something unique. In fact, the name signifies “an oasis of rare gems in the desert.”

While the product offerings of The Emerald Isle have evolved over time, their original goal of offering unique, quality products with exceptional customer service remains. 

“We always knew that we needed to treat people the way we would want to be treated, with no exceptions,” said Louise. While their long-time residence in Mesilla has allowed for a certain amount of tourist-based traffic, the bulk of their business has come from long-time and local southern New Mexico and El Paso residents. 


Katheleen Knopf

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